PhD Choi Yoon Hee and researcher Kim Jae Young at Inha University's K-Academic Diffusion Research Center, participated in the regular spring academic conference of The Korean Society for Journalism & Communication Studies (KSJCS) on May 17^th and delivered  the presentation on its direction and strategy of the "Global Korean Studies of K-MOOC Courses." They introduced the main contents by focusing on the online open lecture called as K-MOOC, related to the K-Academy's external promotion strategy and its performance so far. Specific promotional outcomes are summarized as (1) the development of core promotional messages, (2) the establishment of a platform for political diplomacy as Korean Studies, (3) the gradual establishment of a customized platform (4) the promotion through SNS, and (5) the contribution to reshaping next generations of Korean Studies. Through this presentation, all of participants discussed the advantages and disadvantages of the current promotion strategy and the long-term direction of promotion.


Professor Lee Jin Ro (Yeongsan University) hosted the session of its Public Relations Research Society, and Nam In Yong (National Pukyong University) and Kim Won Kyung (Kangwon University) both participated in the following discussion on the presentation and shared meaningful implications for about 30 minutes. The debaters first advised us to urgently create English initials that can help people easily remember Inha University's K-Academic Diffusion Research Center, and use them for future public relations strategy. In addition, it is necessary to produce press releases regularly and continue to increase the value of K-MOOC courses as political diplomacy through extensive cooperation with the media & political communication organizations and academic societies.

KSJCS has been a representative society of Korea that comprehensively deals with various topics such as politics, society, culture, and media since it was established in 1959. This event served as an opportunity to enhance the possibility of spreading Korean studies contents in the field of political diplomacy, and it is also expected to expand the scope of K-MOOC use for journalists, faculty, and students further in the near future. The K-Academic Diffusion Research Center will contribute to not only cooperating with domestic and foreign communication societies and media organizations, but also promoting the spread and status of K-Academic.